Our ecommerce store for TopG.com helped to increase sales by 4x
Client Background
TopG.com is Andrew Tate’s official merchandise store. The clothing and items are promoted on Tate’s Rumble livestreams, meaning the site gains hundreds of thousands of visitors.
The problem..
TopG.com was originally 1 page - the product page. There was no landing page or browse pages. There was also no place for products that Tate’s team wanted to sell in unlimited quantity.
We identified opportunities to:
Incredible Results 📈
Our website redesign added
≈$25,000
in monthly revenue.
4x the number of sales
Our Approach
1. In-depth analysis
We examined the existing website to find flaws.
The problems we identified include:
- Poor design choices
- Not enough product information
- Only able to sell limited-quantity items
2. Individual product pages
For each of the new unlimited quantity products, we built out full landing pages to provide more information and improve the user experience. This included pages for The Final Attack chess book, and two comic book landing pages.
3. Improved imagery
Across the store we added high-quality videos and images of Andrew Tate wearing the merchandise to help the products appeal more to fans.
4. Adding a selection page
A selection page was necessary to filter users through to the store they’re interested in.
5. Responsive Design
We ensured the design was fully responsive so that the shopping experience would be consistent across all screen sizes.
