Our funnel generates sales calls on autopilot for Billy McFarland and his team
Client Background
Build With Billy is a coaching and consulting service specializing in helping growing startups grow by increasing their media presence and teaching them other vital marketing and business skills.
The company is founded by none other than Billy McFarland, the owner of Fyre Festival, who has made an inspirational comeback and has worked with a number of high profile entrepreneurs since his time in jail.
Project Objectives
Billy and his team needed branding, and a website to generate large numbers of qualified leads, and booked sales calls. Our aims included:
The Results Speak For Themself
Implementation
1. Branding Creation
The first step was to create a memorable brand identity.
We landed on the idea of putting a spin on the original Fyre festival ‘fire’ icon, but improving its aesthetic by simplifying it and changing the color to light blue so the brands are not identical.
This was delivered within 72 hours.
2. Funnel Structure
The flow emphasizes the value proposition by prioritizing key features, such as a VSL, course preview, social proof, and attractive tiers (pricing packages), placed to build trust and credibility.
3. Conversion-Optimization
Features we added to create urgency and maximize booked meetings include:
4. Development & Animations
Mobile browsing is a large part of all the sites we create - Build with Billy’s funnel was built to suit any screen size to ensure a consistent experience.
Additionally, animations were implemented across the site to make the experience more engaging.
