War Plans
How we increased War Plans conversions by 2x, a funnel to Andrew Tate’s most popular products
What is War Plans?
War Plans offers affordable roadmaps via livechat to people looking for a clear path to grow their income, and acts as a funnel to promote Andrew Tate’s products and groups like The Real World and The War Room.
Project Objectives
We approached the page redesign with a few primary objectives:
How We Did It
The original War Plans site was hard to read and converted poorly. Here are the steps we took to redesign the site from the ground up.
1. In-depth analysis
Some of the issues we identified with the original design included:
- Poor readability, too much text in each section
- Too much use of bright color takes attention away from CTA (Call to Action) buttons
- Not enough opportunities to take action
2. Layout optimization
We reorganised the content structure to make it more clear what War Plans offers, and added a features section.
More captivating copy was also introduced with bold hooks, and we broke the page up into smaller sections to increase readability.
3. Visual + Development
We introduced a simplified color pallet to bring more attention to CTA (Call to Action) buttons using limited use of bright colors.
Additionally, in the development phase we added a number of captivating animations, maximized page speed, and made the page fully responsive.
