We built a high converting website for The Real World, Andrew Tate’s $100M Product
Client Background
The Real World is an online education platform with hundreds of thousands of active users, disrupting the traditional education system by teaching 19 modern wealth creation methods inside their app.
Every month, the site attracts millions of visitors - so every minor increase in conversions has a huge impact on revenue.
Project Objectives
We approached the page redesign with a few primary objectives:
Incredible Results 📈
Our website redesign added
≈$30,000
in monthly revenue.
We also designed a new checkout which converted 25% better than the old one.
1% conversion rate
3% conversion rate
Our Approach
To address the issues created by the original site, we implemented a comprehensive strategy that encompassed a few of the following key steps.
1. In-depth analysis
We examined user behavior data and feedback from affiliates about the existing design to identify pain points and areas for improvement.
Some of the issues we identified included:
- Poor readability
- The design language was inconsistent
- Not enough CRO
2. User-Centric Design
Based on the analysis, we adopted a user-centric approach to redesigning the website. We focused on simplifying the user journey, and ensuring intuitive and seamless interactions while scrolling down the site.
3. Layout Optimization
We reimagined The Real World’s information architecture, streamlining the content structure and organizing it in a logical and user-friendly manner.
This involved removing old sections, reorganizing content in an intuitive order, and adding new information with more impactful copy.
4. Visual Overhaul
We introduced a simplified color pallet that aligned with The Real World's brand identity, including putting visual focus on all CTA buttons with a bright orange gradient.
5. Responsive Design
Recognizing the importance of mobile browsing - especially given the majority of The Real World’s traffic comes from mobile social media sites - we ensured that the redesigned website was fully responsive and optimized for different screen sizes.
