We built the official website for The War Room, a community of high achievers
What is The War Room
The War Room is an exclusive, members-only platform curated by the British-American entrepreneur Andrew Tate.
This digital sanctuary serves as an elite hub for individuals seeking valuable insights on personal development, financial success, and unfiltered life advice. They host multiple events globally.
Project Objectives
We approached the page redesign with a few primary objectives:
Our Approach
Here’s the step-by-step strategy we used to identify issues and optimize the design of the site to maximize conversions.
1. In-depth analysis
We examined user behavior data and feedback from affiliates about the existing design to identify pain points and areas for improvement.
Some of the issues we identified included:
- Poor spacing
- Inconsistent design language
- Non-intuitive layout
2. User-Centric Design
Based on the analysis, we focused on simplifying the user journey, and ensuring intuitive and seamless interactions throughout the page.
3. Layout Optimization
We reimagined the site’s layout, reorganizing content in an intuitive order and adding more visual elements to create a better reading experience.
4. Visual Overhaul
Maximum readability is always a priority for us. So we implemented text highlights and optimal spacing, as well as an improved color pallet.
5. Responsive Design
Over 60% of The War Room’s traffic comes from mobile. With that in mind, we made sure the site was fully responsive and ready to view on all screen sizes.
